Performance Video Editor at AS Beauty

At AS Beauty, I collaborated with cross-functional teams to create and edit both organic and paid video and static ads for AS beauty brands (Bliss, Cover FX, Laura Geller, Mally Beauty, and Julep Beauty), ensuring each ad aligns with the brand's voice and audience. I developed multiple versions to test performance metrics like hook and hold rate, CTR, ROAS, and CTA. I ideated, produced, shot, hosted, and edited original ads that frequently exceed brand ROAS averages. Additionally, I pitched and concepted strategic ad ideas based on internal, social, and market research. On average, I edited over 15 individual ad concepts each month, with at least four versions per concept.

Celebrity and Influencer Videos

Other celebrities and influencers include:

  • Tess Daly for Laura Geller Beauty

  • Susie Essman for Laura Geller Beauty

  • Katharine Mchpee Foster for Laura Geller Beauty

  • Jennie Garth for Laura Geller Beauty

  • Olivia Jade for Cover FX

  • Brandi Marshall for Cover FX

  • Amanda Howard for Cover FX

  • Sistine Stallone for Cover FX

  • Oriana Siphanoum for Cover FX

  • Becca Lee for Cover FX

  • Nurse Nori for Cover FX

  • Sara Hughes and Kelly Chang for Bliss

  • Jordan Chiles for Bliss

  • Jamie Lynn Sigler for Bliss

  • Iliza Shlesinger for Bliss

Originally Shot Content

Bliss Liquid Exfoliant

Version A

Version C

Version E

Version A

Version B

Version D

Version F

Bliss Blackhead Breakdown Stick

Version B

Version C