Social Media Manager and Producer, Commerce at theSkimm

During my time at theSkimm, I developed and executed the strategy for all-new @skimmshopping accounts, growing its Instagram following by 13k organically in just three months. I planned, wrote copy for, and scheduled weekly Instagram content, while strategically cross-posting on TikTok and Pinterest. I collaborated with cross-functional teams, helping to create social templates and amplify editorial content. Additionally, I produced, shot, edited, and hosted original social video content, and managed community engagement through Instagram comments, stories, and direct messages.